The phenomenon of Disney. Media or the new mythology?

This paper explores the phenomenon of Disney, an entertainment media giant that has become a ubiquitous presence in the lives of people around the world. It examines how Disney is shaping culture and creating its own mythology in the form of stories, characters, and films. Through its wide-reaching influence, Disney has impacted our understanding of ourselves as individuals and societies as well as how we interact with each other. The paper looks at the ways in which Disney's stories are helping to shape our collective values and beliefs by exploring how these stories have been used to comment on social issues from gender roles to environmentalism. In addition, it considers the implications for society at large when such powerful forces are left unchecked and largely unregulated.

Disney has become an undeniable force in modern popular culture and its stories and characters have been embraced by people of all ages. It is a multi-billion dollar industry that influences how we think about gender roles, environmentalism, morality, and more. Its films are now being used to teach children lessons about the world they live in, which can be considered both a positive and a negative. On one hand, films can provide positive messages that encourage empathy, acceptance of diversity, respect for nature, and other important values; on the other hand however it can also promote dangerous elements such as conformity and materialistic ideals.

Disney is no longer just the purveyor of traditional fairy tales and escapist entertainment, but rather it has become a powerful tool to shape cultural norms and societal values. In this way, Disney’s messages can be seen as a type of “new mythology” that is influencing how we view the world and our own roles in it. By exploring what these stories are teaching us, we can gain insights into how Disney is shaping our culture and society today.