The Impact of Website On Consumer's Online Purchase Intention

This assignment explores the impact of website design on consumers' online purchase intention. It is found that many factors such as navigation, layout, color scheme and interactivity of a website may affect consumers' attitude and behavioral intention towards online purchases through the website. The findings of this assignment can provide some useful insights for businesses to improve their website design in order to increase consumers' online purchase intention.

Navigation: The navigation of a website should be easy to use and understand. Consumers should be able to find the information they need easily without getting lost in the website. A good navigation design will help to keep consumers on the website and encourage them to explore more pages. This will eventually lead to a higher likelihood of making a purchase on the website.

Layout: The layout of a website is also important in influencing consumers' online purchase intention. A well-organized and visually appealing layout can make a website more enjoyable to browse and use. On the other hand, a cluttered and poorly designed layout will turn consumers away from the website.

Color scheme: The color scheme of a website can also affect consumers' online purchase intention. Certain colors can evoke certain emotions in people, and this can influence their attitude towards the website. For example, using warm colors such as red and orange may make the website appear more exciting and inviting, while cool colors such as blue and green may give the website a more calming and trustworthy feel.

Interactivity: The interactivity of a website is another important factor that can influence consumers' online purchase intention. A website that is interactive and engaging will encourage consumers to spend more time on the site, which increases the likelihood of making a purchase. On the other hand, a static and boring website will not hold consumers' attention for long and they are less likely to make a purchase on the site.

In conclusion, businesses should take into consideration all of these factors when designing their website in order to increase consumers' online purchase intention. By making a few simple changes to the website, businesses can see a significant increase in sales and revenue.